The Destination of Holiday Magic and Wonder

 

The light show on Tiffany & Co. Fifth Avenue flagship façade is inspired by an exhibit created for the Tiffany Diamond at the 1939 New York World's Fair. I partnered with PR and visual merchandising team to create a communication campaign making the store the must-see destination of holiday magic of the season.

Creative Direction
Video + Production
Digital Activation Strategy
Social Campaign Rollout
Print Collateral Design

The light show on our Fifth Avenue flagship façade is inspired by an exhibit created for the Tiffany Diamond at the 1939 New York World's Fair.
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The short film captured the holiday spirit around the Tiffany Flagship store in New York City featuring the seasonal facade and window installation as the must-see attraction of magic and wonder; adding visual cues to make it an Instagrammable moment.

 
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The success of the campaign lies in customer participation.

I created a social activation where Tiffany would mail out holiday wishes on branded hand-calligraphed postcards for any followers who participated to their loved ones IRL.

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